What Are the Main Features of a Good Website?

What Are the Main Features of a Good Website?

Websites which are effective at getting visitors and sales all have certain things in common.  There are lots of things which can make visitors buy more from your website – perhaps some of these items could help you to boost your sales?

Well structured and clear menus are a great start – this allows your customers to easily find products they are looking for, and this allows them to add to basket really easily.

The next feature all good websites have is the ability to filter products for various traits.  For example, if you have a clothing shop, being able to filter items by size and colour can help customers to find the perfect item to buy.

The checkout process needs to be super simple – try to avoid making customers create an account before purchasing, as this can be a real turn off for visitors who just want to make a quick purchase.  You can still allow them to build a profile, but do this after they have made the purchase!