Web Marketing Strategies to Raise Your Online Profile

Web Marketing Strategies to Raise Your Online Profile

If you have a business website, you may be wondering how to get your site seen by more people online.  There are some techniques you can use, which make up the basis of SEO or Search Engine Optimisation.

SEO is a method for getting your website further up the rankings for certain keywords related to your business product, or service.  Techniques used range from onsite manipulation to the tags and descriptions of the site, through to link profile and other off site strategies.

Tagging on your site is important for telling search engines which keywords you want to rank on each page.  For example, if your business sells water coolers, on the page displaying all your water coolers, you’ll want a heading tag with the words “water coolers for sale” in it.

Other techniques such as building links are great organic ways to improve your rankings.  Start by writing some brilliant content which can be shared across social media and beyond.  All these shares will link to your site and encourage more visitors.